When it comes to body positivity, Missguided is one of the few brands determined to fully embrace it. From leaving stretch marks unedited to encouraging us to embrace our curves and using diverse mannequins that have vitiligo.

#InYourOwnSkin is their latest campaign, aiming to celebrate the perceived ‘flaws’ and ‘imperfections’ that actually make us who we are.

In their commitment to body positivity, Missguided has recruited six women for their latest ad campaign who have scarring, birthmarks, freckles, albinism and other skin conditions.

Joanne

“My role in life is not to be accepted by society. I live fearlessly and I am unapologetically me.”

As a plus-size model with albinism, Joanne is dedicated to raising awareness and breaking boundaries in the fashion and beauty industries.

Maya

“I think we are on the way to empowering women a lot more than we used to. Showing REAL women and not giving everyone the idea that there is just one way to be.”

Maya has Epidermolysis Bullosa (EB), a rare condition that affects 5,000 people in the UK. Her goal is to raise awareness of the condition through her modelling work.

Polly

“Body positivity means being 100% comfortable in yourself, it’s not just the outside but also the inside.”

Polly is a full-time model and wants everyone to embrace the concept of women supporting other women.

Mariana

Mariana is a Brazilian model and fashion designer who was born with a birthmark on her face. She hopes to empower others to love the way they look.

Beth

“Beauty to me is about what’s inside, personality, happiness, love and acceptance.”

Beth has psoriasis and this is her first ever time modelling after Missguided street cast her for the campaign.

Isabella

“Beauty is the feeling of self-confidence.”

After being left with scarring across her right arm and back following a house fire when she was 17, Isabella hopes to normalise disabilities and disfigurements through modelling.

Missguided we salute you.