This post first appeared on elleSA
Back to the Future: Ray-Ban Reinvents Vintage Styles for their Newest Collection
The Evolve collection revisits some of the eyewear brand’s most iconic shapes.
Not many eyewear brands have a timelessness that also, in some way or another maintains its pulse on current trends – Ray- Ban gets that fine balance right, from the streets to the runway.
In 2018, the notion of “change” is manifesting itself not only in pop culture but also fashion and revisiting the old has become a great way of finding a way to strategically move forward. In terms of Ray-Ban, there is a certain 90s nostalgia which we’re sure most Millenials can relate to – your cooler older cousin or your stylish grandpa’s favourite go-to pair of round shaped shades. The timeless roundies(as we’d call them), the Wayferer, the General and the Aviator form the crux of this creatively reimagined collection with updates that include different style finishes like polarised lenses and matte frames.
Of the many styles there are to choose from, here are the 4 shapes that we cannot wait to covet.
The General Evolve – RB3560
Oval Evolve – RB3547N
Round Evolve – RB3447
Round Evolve hexagons – RB3548N
Shop the Ray-Ban sunglasses here